• Trailers and promo clip - Aliens Today, Sisters Tomorrow

    Part of the fun of making promotional art for your own brand, is the freedom with which you can do so. I had to laugh out lout when I came up with the pay off – ‘Aliens Today, Sisters Tomorrow’ – but then again, this really reflects a concept I use more often in my work. It also reflects the MAYA principle (coined by Raymond Loewy), which shows that people are always scared of the new but we can overcome our fears by simply getting acquainted.

    Heck, let’s not get philosophical now, just enjoy these nice and smart girls wearing Comic Sexy dresses and listen to the music I wrote, executed by The Spinshots.

    The song ‘Balkan Dinosaur’ was written for the Spinshots, during their ‘Seven Bullets, One Gun’ period. You can here the full song here.

  • Trailers and promo clip - videoclip

    This is the promotional video for the clothing brand ‘Comic Sexy’. I designed the dresses and did the (art) direction, and I wrote this music.

    When we started Comic Sexy the idea grew really fast (and we were a bit too early perhaps). i wanted to design dresses that I would like to see people wearing in the street. Long lasting quality, unique colours, no child labour in the process of making them and hand tailored to fit. And affordable! Since they were made to fit, also men could order them and everybody non binair, if desired.

    But i wanted it to have this naive 60s feel without the girl models looking stupid or unaware. The ‘comic Sexy girl had to be consciously flirty and aware of her beauty without being only skin deep. So I asked friends who happened to be pretty girls to be models – I am still grateful they allowed me to make this cute little film with even a choreography I made up in it! Thank you Lae, Bibi, Mayra, Busra, Maureen, Tony, Juli for being great models, Tiddo for the help with editing, Esther for making the prototypes, Jelle for filming and The Spinshots for executing the music.

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