Esmée and Zamira are two dancers from a troupe called ‘the Barbarellas’. They dance at the ’60s oriented events organised by Amsterdam Beat Club and they were fantastic models – on and off stage. Look around a bit as there are more pictures of them and vids as well!
Laura posing in her ‘Future Mistress’ dress, i designed for Comic Sexy. This dress was made for her, tailored to fit. At the time i developed Comic Sexy we had an online measuring guide to have tailored-to-fit dresses delivered at home.
Yui is a dancer who was kind enough to pose for me in a Dolores when I first had a prototype. The first Dolores of course went to Flora Dolores, the name giver of the dress and singer of the Spinshots, but after that i needed models in very different sizes to show ‘made to fit’ worked. What became ‘happy client photography’ later, started as just asking nice people to pose in the streets of Amsterdam.
Flora Dolores was the singer of the Spinshots, a project i started to perform my musical compositions. Flora is, besides a great singer, a good friend and a perfect model for the dresses. She wore several of them on and off stage and i made some nice pictures of her as a Comic Sexy Ambassadorette.
Of course, Comic Sexy started with me designing her first stage dress when i was visiting my friend and CS collaborateur André oosterman in Indonesia. I designed the very first Comic Sexy dress, called ‘Dolores’ with my feet in the water of a swimming pool, and a sketch book on my lap.
Esmée is one of the dancers of ‘The Barbarellas’. She dances on 60s events organised by Amsterdam Beat Club – a great opportunity for me to shoot vids and photos of nice girls wearing my dresses. But Esmée was kind enough to also pose for a street fashion shoot and gave Comic Sexy some iconic pictures!
Laura in her ‘Comic sexy’ dress ‘Encantada’ in Paris.
When I was developing Comic Sexy i made photos of happy clients showing the Tailored-to-Fit’ dresses i designed as well as lucky friends. Laura is my partner so she helped me out on every basically every occasion. Comic Sexy dresses are perfect for her – she looks good in them and she is a great model – so we had this win-win situations on city trips.
Haarlem Comic Festival asked the Spinshots to perform live and have a fashion show with Comic Sexy. We had a very nice stage and dancers in the dresses: the dancers were drawn by a comic artist at the spot.
These photos were made by Thijs Tennekes.
Ir Vendermeulen, the ‘Godfather of Amsterdam’ and initiator of the Amsterdam Beat Club, asked me to perform with the Spinshots and create a fashion show with the models presenting the designs while the band backed them up live.
This all happened at Paradiso, the rock temple of Amsterdam.
Ir Vendermeulen, the ‘Godfather of Amsterdam’ and initiator of the Amsterdam Beat Club, asked me to perform with the Spinshots and create a fashion show with the models presenting the designs while the band backed them up live.
This all happened at Paradiso, the rock temple of Amsterdam.
Part of the fun of making promotional art for your own brand, is the freedom with which you can do so. I had to laugh out lout when I came up with the pay off – ‘Aliens Today, Sisters Tomorrow’ – but then again, this really reflects a concept I use more often in my work. It also reflects the MAYA principle (coined by Raymond Loewy), which shows that people are always scared of the new but we can overcome our fears by simply getting acquainted.
Heck, let’s not get philosophical now, just enjoy these nice and smart girls wearing Comic Sexy dresses and listen to the music I wrote, executed by The Spinshots.
The song ‘Balkan Dinosaur’ was written for the Spinshots, during their ‘Seven Bullets, One Gun’ period. You can here the full song here.
This is the promotional video for the clothing brand ‘Comic Sexy’. I designed the dresses and did the (art) direction, and I wrote this music.
When we started Comic Sexy the idea grew really fast (and we were a bit too early perhaps). i wanted to design dresses that I would like to see people wearing in the street. Long lasting quality, unique colours, no child labour in the process of making them and hand tailored to fit. And affordable! Since they were made to fit, also men could order them and everybody non binair, if desired.
But i wanted it to have this naive 60s feel without the girl models looking stupid or unaware. The ‘comic Sexy girl had to be consciously flirty and aware of her beauty without being only skin deep. So I asked friends who happened to be pretty girls to be models – I am still grateful they allowed me to make this cute little film with even a choreography I made up in it! Thank you Lae, Bibi, Mayra, Busra, Maureen, Tony, Juli for being great models, Tiddo for the help with editing, Esther for making the prototypes, Jelle for filming and The Spinshots for executing the music.
Comic Sexy, the brand i started up with my friend André, had an exhibition with prototypes at ‘Pop Boy’ – the ‘Vintage Pin Up Paradise’ shop owned by my friend Marleen. The first photo is extra nice as you can also see the logo i designed for her.
Photos were made by Bettina Neumann and Leendert Masselink.
‘Dorita’ is a dress I designed for the brand I started with my childhood friend André. The brand was called ‘Comic Sexy’ and people could order dresses that were exclusively made for them by a couturier.
Customers could choose from seven designs in the ‘Magnificent Seven’ collection, which was the only collection anyway – we stopped producing in 2020. However, the dress would be ‘made to fit’ in colours that were unique to us: we had bought kilometers of yarn and had that painted in a lab in Poland before it was woven into a strong and stretchy.
So our couturier kept storage the fabrics in 13 different and exclusive colours and we had a site where people were assisted on how to measure themselves. We developed a way to have the dresses ‘tailored to fit’ through 16 measurements, which was something you could do at home. So there was no child labour involved, and the dresses were of the highest quality. Dresses would last as long as you kept the same body proportions. They were ultimately designed to make you shine: I spent a long time deciding where the coupe seams should be and in what exact direction they’d go to make everything looking like it wanted to rise. The ultimate effect would be that clients looked as if they belonged in a comic.
Photos by Jelle Mulder
‘Leader of the Pack’ is a dress I designed for the brand I started with my childhood friend André. The brand was called ‘Comic Sexy’ and people could order dresses that were exclusively made for them by a couturier.
Customers could choose from seven designs in the ‘Magnificent Seven’ collection, which was the only collection anyway – we stopped producing in 2020. However, the dress would be ‘made to fit’ in colours that were unique to us: we had bought kilometers of yarn and had that painted in a lab in Poland before it was woven into a strong and stretchy.
So our couturier kept storage the fabrics in 13 different and exclusive colours and we had a site where people were assisted on how to measure themselves. We developed a way to have the dresses ‘tailored to fit’ through 16 measurements, which was something you could do at home. So there was no child labour involved, and the dresses were of the highest quality. Dresses would last as long as you kept the same body proportions. They were ultimately designed to make you shine: I spent a long time deciding where the coupe seams should be and in what exact direction they’d go to make everything looking like it wanted to rise. The ultimate effect would be that clients looked as if they belonged in a comic.
These product photos were made by Jelle Mulder
‘Lava Caliente’ is a dress I designed for the brand I started with my childhood friend André. The brand was called ‘Comic Sexy’ and people could order dresses that were exclusively made for them by a couturier.
Customers could choose from seven designs in the ‘Magnificent Seven’ collection, which was the only collection anyway – we stopped producing in 2020. However, the dress would be ‘made to fit’ in colours that were unique to us: we had bought kilometers of yarn and had that painted in a lab in Poland before it was woven into a strong and stretchy.
So our couturier kept storage the fabrics in 13 different and exclusive colours and we had a site where people were assisted on how to measure themselves. We developed a way to have the dresses ‘tailored to fit’ through 16 measurements, which was something you could do at home. So there was no child labour involved, and the dresses were of the highest quality. Dresses would last as long as you kept the same body proportions. They were ultimately designed to make you shine: I spent a long time deciding where the coupe seams should be and in what exact direction they’d go to make everything looking like it wanted to rise. The ultimate effect would be that clients looked as if they belonged in a comic.
These product photos were made by Jelle Mulder
‘Future Mistress’ is a dress I designed for the brand I started with my childhood friend André. The brand was called ‘Comic Sexy’ and people could order dresses that were exclusively made for them by a couturier.
Customers could choose from seven designs in the ‘Magnificent Seven’ collection, which was the only collection anyway – we stopped producing in 2020. However, the dress would be ‘made to fit’ in colours that were unique to us: we had bought kilometers of yarn and had that painted in a lab in Poland before it was woven into a strong and stretchy.
So our couturier kept storage the fabrics in 13 different and exclusive colours and we had a site where people were assisted on how to measure themselves. We developed a way to have the dresses ‘tailored to fit’ through 16 measurements, which was something you could do at home. So there was no child labour involved, and the dresses were of the highest quality. Dresses would last as long as you kept the same body proportions. They were ultimately designed to make you shine: I spent a long time deciding where the coupe seams should be and in what exact direction they’d go to make everything looking like it wanted to rise. The ultimate effect would be that clients looked as if they belonged in a comic.
photography by Jelle Mulder
‘Encantada’ is a dress I designed for the brand I started with my childhood friend André. The brand was called ‘Comic Sexy’ and people could order dresses that were exclusively made for them by a couturier.
Customers could choose from seven designs in the ‘Magnificent Seven’ collection, which was the only collection anyway – we stopped producing in 2020. However, the dress would be ‘made to fit’ in colours that were unique to us: we had bought kilometers of yarn and had that painted in a lab in Poland before it was woven into a strong and stretchy.
So our couturier kept storage the fabrics in 13 different and exclusive colours and we had a site where people were assisted on how to measure themselves. We developed a way to have the dresses ‘tailored to fit’ through 16 measurements, which was something you could do at home. So there was no child labour involved, and the dresses were of the highest quality. Dresses would last as long as you kept the same body proportions. They were ultimately designed to make you shine: I spent a long time deciding where the coupe seams should be and in what exact direction they’d go to make everything looking like it wanted to rise. The ultimate effect would be that clients looked as if they belonged in a comic.
Photos by Jelle Mulder
‘Encantada’ is a dress I designed for the brand I started with my childhood friend André. The brand was called ‘Comic Sexy’ and people could order dresses that were exclusively made for them by a couturier.
Customers could choose from seven designs in the ‘Magnificent Seven’ collection, which was the only collection anyway – we stopped producing in 2020. However, the dress would be ‘made to fit’ in colours that were unique to us: we had bought kilometers of yarn and had that painted in a lab in Poland before it was woven into a strong and stretchy.
So our couturier kept storage the fabrics in 13 different and exclusive colours and we had a site where people were assisted on how to measure themselves. We developed a way to have the dresses ‘tailored to fit’ through 16 measurements, which was something you could do at home. So there was no child labour involved, and the dresses were of the highest quality. Dresses would last as long as you kept the same body proportions. They were ultimately designed to make you shine: I spent a long time deciding where the coupe seams should be and in what exact direction they’d go to make everything looking like it wanted to rise. The ultimate effect would be that clients looked as if they belonged in a comic.
Photos by Jelle Mulder
‘Dolores’ is a dress I designed for the brand I started with my childhood friend André. The brand was called ‘Comic Sexy’ and people could order dresses that were exclusively made for them by a couturier.
Customers could choose from seven designs in the ‘Magnificent Seven’ collection, which was the only collection anyway – we stopped producing in 2020. However, the dress would be ‘made to fit’ in colours that were unique to us: we had bought kilometers of yarn and had that painted in a lab in Poland before it was woven into a strong and stretchy.
So our couturier kept storage the fabrics in 13 different and exclusive colours and we had a site where people were assisted on how to measure themselves. We developed a way to have the dresses ‘tailored to fit’ through 16 measurements, which was something you could do at home. So there was no child labour involved, and the dresses were of the highest quality. Dresses would last as long as you kept the same body proportions. They were ultimately designed to make you shine: I spent a long time deciding where the coupe seams should be and in what exact direction they’d go to make everything looking like it wanted to rise. The ultimate effect would be that clients looked as if they belonged in a comic.
The ‘Dolores’ initially was designed for Flora Dolores, the singer of the Spinshots. André used to live in Indonesia where I frequently visited him. The first dress found the way out of in my sketchbook through a local tailor – I brought the dress back to Amsterdam and Flora performed in it for a few years, until I made the ‘Exotica’ for her. Then the idea rose that this would be a great start for a clothing line.
Photos by Jelle Mulder