Club Amsterdam Klezmer is a monthly event organised by Amsterdam Klezmer Band. The band invites other bands or acts and james with them. Sometimes the guests are the support act, sometimes AKB is the support act. But most of the time they are together on stage.
I was asked to create a poster with a clear identity, for a new bill every month. I thought it would be great to give AKB ‘a new bride’ every time, so i drew a girl in a position that would return on every poster, but every time she’d wear the bridal attire of the country where this month’s guests were from. By choosing a strict and simple colour scheme algorithm, the identity was strong and there was enough variety to keep the poster interesting on the street
Posters i drew and designed for CLub Amsterdam Klezmer.
On irregular intervals, Amsterdam Klezmer Band hosts an event inviting a band from somewhere in Europe to jam on stage. Since the bands often are Eastern Europe Roots bands, i thought it would be good to show a traditional bride from the area the guest musicians came from. As if AKB has a one day marriage with different cultures every now and then.
Under the clothes i draw for every event, is the same girl, a muse if you will. By changing the colours and the outfit, i created a strong identity for the event, looking different every time.
Posters for ‘Amsterdam Klezmer Lab’ and ‘Club Amsterdam Klezmer’.
Amsterdam Klezmer Band organised two series of events. The ‘labs’ were experimental events with renowned guest artists, and the ‘Club’ events were also with guests, but the emphasis would be on making people dance.
I translated that into an iconography in which the ‘Club’ brought things together: we see different circles merging their colours, whereas the ‘Lab’ is the ‘exploding’ version of that idea. (the association with an explosion in an experimental lab was too funny not to use)
Club Amsterdam Klezmer is a monthly event: Amsterdam Klezmer Band invites a band from abroad and has a jam with them onstage or asks them to do a support show. As a returning object, a logo for the event, i thought it would be nice to have the keys of a piano (or a harmonica) with the notes of the ‘klezmer scale’ pressed.
Every month, i drew another bride for the Amsterdam Klezmer Band. And changed the colours: there were always two dominant colours (in ton sur ton) and red – as a part of the event’s identity.