I made this promo for Lowlands together with David Kleijwegt, who was the editor in chief for Dutch TV program Lola Da Musica at the time.

This is the promotional video for the clothing brand ‘Comic Sexy’. I designed the dresses and did the (art) direction, and I wrote this music.

When we started Comic Sexy the idea grew really fast (and we were a bit too early perhaps). i wanted to design dresses that I would like to see people wearing in the street. Long lasting quality, unique colours, no child labour in the process of making them and hand tailored to fit. And affordable! Since they were made to fit, also men could order them and everybody non binair, if desired.

But i wanted it to have this naive 60s feel without the girl models looking stupid or unaware. The ‘comic Sexy girl had to be consciously flirty and aware of her beauty without being only skin deep. So I asked friends who happened to be pretty girls to be models – I am still grateful they allowed me to make this cute little film with even a choreography I made up in it! Thank you Lae, Bibi, Mayra, Busra, Maureen, Tony, Juli for being great models, Tiddo for the help with editing, Esther for making the prototypes, Jelle for filming and The Spinshots for executing the music.

This is the teaser for the show ‘Pentacost’ I developed with and for Amsterdam Klezmer Band.

Please read the credits at the end because there are the talented people who helped me make it happen.

Part of the fun of making promotional art for your own brand, is the freedom with which you can do so. I had to laugh out lout when I came up with the pay off – ‘Aliens Today, Sisters Tomorrow’ – but then again, this really reflects a concept I use more often in my work. It also reflects the MAYA principle (coined by Raymond Loewy), which shows that people are always scared of the new but we can overcome our fears by simply getting acquainted.

Heck, let’s not get philosophical now, just enjoy these nice and smart girls wearing Comic Sexy dresses and listen to the music I wrote, executed by The Spinshots.

The song ‘Balkan Dinosaur’ was written for the Spinshots, during their ‘Seven Bullets, One Gun’ period. You can here the full song here.

‘Tentacles’ is the name of this music and clip. It is a promotional videoclip for Laura A Dima’s ‘The Finger Rub Rug’ in which she caster 1300 replicas of my fingers and made a single bed from them. She made an installation in which The Finger Rub Rug was in the middle of a designated white room, with a heat blanket beneath it and a haptic speaker playing a heart beat.

People were left alone in the room and could do what they liked: if they would lie on the Rug, they’d hear my music coming from four sides: one side had playful sounds, an other side had scary sounds, one resembled ‘nature’ and another on seemed erotic. All music was composed on the rhythm of the heartbeat you felt pulsing in your chest. This increased the emotional effect and positioned the questions Laura wanted to provoke with her work.

To promote the exhibition, Laura had four one-minute films shot. Video is shot by Fabian Landweert, I edited the rushes to four trailers with excerpts of my music. Oh and I did the titles 😉

‘Skilled Fingers’, ‘Playful Fingers’, ‘Exotic Fingers’ and ‘Tentacles’ are implemented in the OST i made for Laura A Dima’s The Finger Rub Rug. A stereo version can be heard Music For Fingers by Martin Draax“>here.

‘Playful Fingers’ is the name of this music and clip. It is a promotional videoclip for Laura A Dima’s ‘The Finger Rub Rug’ in which she caster 1300 replicas of my fingers and made a single bed from them. She made an installation in which The Finger Rub Rug was in the middle of a designated white room, with a heat blanket beneath it and a haptic speaker playing a heart beat.

People were left alone in the room and could do what they liked: if they would lie on the Rug, they’d hear my music coming from four sides: one side had playful sounds, an other side had scary sounds, one resembled ‘nature’ and another on seemed erotic. All music was composed on the rhythm of the heartbeat you felt pulsing in your chest. This increased the emotional effect and positioned the questions Laura wanted to provoke with her work.

To promote the exhibition, Laura had four one-minute films shot. Video is shot by Fabian Landweert, I edited the rushes to four trailers with excerpts of my music. Oh and I did the titles 😉

‘Exotic Fingers’ is the name of this music and clip. It is a promotional videoclip for Laura A Dima’s ‘The Finger Rub Rug’ in which she caster 1300 replicas of my fingers and made a single bed from them. She made an installation in which The Finger Rub Rug was in the middle of a designated white room, with a heat blanket beneath it and a haptic speaker playing a heart beat.

People were left alone in the room and could do what they liked: if they would lie on the Rug, they’d hear my music coming from four sides: one side had playful sounds, an other side had scary sounds, one resembled ‘nature’ and another on seemed erotic. All music was composed on the rhythm of the heartbeat you felt pulsing in your chest. This increased the emotional effect and positioned the questions Laura wanted to provoke with her work.

To promote the exhibition, Laura had four one-minute films shot. Video is shot by Fabian Landweert, I edited the rushes to four trailers with excerpts of my music. Oh and I did the titles 😉